"Once a month I want to close the whole thing down."

ADHD doesn't magically disappear the day you start working for yourself. Admin, taxes, scheduling, prioritising — the usual culprits pack their bags and come with you. The freedom isn't in being your own boss. It's in building a business that actually works for your brain.

• How to build a coaching business around an ADHD brain instead of fighting it
• Where AI genuinely takes the admin load off, and where it doesn't
• What to do with the parts of the business nobody started a business for
• Whether you're still running your business as if you work for someone else

Can sugar cause ADHD? Is food noise louder in an ADHD brain?

11.5% of adults with ADHD have binge eating disorder, against 3% of everyone else, and people with ADHD are nearly four times more likely to have an eating disorder of any kind. Where does coaching start and end, and when do we signpost?

• What the research actually says about ADHD, food noise and disordered eating
• How restriction makes the ADHD louder, and why late diagnosis raises the risk
• What is safely ours to coach on, and what is not
• When to signpost, who to, and how to say it well

"I don't know who I am when I'm not performing."

69% of workers with ADHD have no reasonable adjustments in place because they never told anyone. A good chunk of your clients are masking at work right now — and some of them are masking in your sessions too.

• What masking actually is for an ADHDer, what it costs, and how to spot it in a client who looks fine
• The grief that comes with a late diagnosis, and how to hold it without turning into a therapist
• How to coach the disclosure decision without pushing a client somewhere unsafe
• Questions that help a client meet who they are underneath
• A look at your own mask, because most of us coach with one on too

"I was too much." "I wasn't enough."

Couples where one partner has ADHD show more hostile conflict and less repair. In one study, 24 of 25 partners said the symptoms got in the way of running the house, raising the kids and talking to each other. Most of the drama comes down to one thing: misunderstanding.

• What ADHD actually does inside a relationship, from someone who sits with couples in it
• How rejection sensitivity and the too much / not enough spiral play out
• How to coach one partner when the relationship is the problem in the room
• Where couples work belongs with a therapist, and how to signpost

"You can't blame everything on your hormones." Oh yes you can.

45% of women with ADHD report symptoms of PMDD, against around 5% generally. Nearly 6 in 10 ADHD mums showed signs of postnatal depression. ADHD women in menopause scored higher on anxiety, low mood and hot flushes than the clinical norms.

• How the cycle, pregnancy and perimenopause change ADHD symptoms week to week
• PMDD, postnatal depression and menopause, in plain English
• How to coach around a cycle instead of against it
• Where hormones need a medical practitioner, not a coach

One community is more forgotten than most, and it's rarely spoken about inside the ADHD community.

Around 14% of Black children and young people have ADHD, higher than the general estimate, yet they're diagnosed later, if at all — and Black women sit at the bottom of the pile. I don't have lived experience of this, and most coaches don't. So you get the person who lives it.

• Why ADHD is under- and misdiagnosed in the Black community, and what that does to a person by the time they reach you
• How ADHD shows up, and gets read, differently in Black children, women and men
• Adultification, the Superwoman Schema and cultural insensitivity, and what they look like in a session
• The questions to ask a Black client, and the ones to stop asking
• How to make your coaching room safe, and what to do when your own lens is the problem
• Where to signpost: the communities and practitioners who get it

"My child's just been diagnosed. And now I'm wondering about me."

ADHD is one of the most heritable conditions there is, around 74% by the biggest study to date. Which means it's very likely your clients are parenting an ADHD child, or being parented by an ADHD parent, or both.

• A high level overview of ADHD and parenting, from someone living both sides of it
• How ADHD shows up in children, and how it differs at 6, 10 and 15
• What parents really need from a coach, and what they don't
• The questions to ask a parent, and the strategies you can share
• Where a coach fits alongside school, CAMHS and the GP

Does trauma cause ADHD? Or is trauma the result of years of undiagnosed ADHD?

Gabor Maté says trauma causes ADHD. Most of the ADHD world says it doesn't. Who's right, who's wrong, and does it even matter once someone's sat in your session?

• What the science says about trauma and ADHD, so you can hold the Maté question without picking a side
• Where the symptoms overlap and where they don't — hypervigilance or hyperactivity, dissociation or distraction
• Why growing up undiagnosed is a trauma of its own
• Where coaching ends and trauma work begins
• Your own nervous system as a coach, because you can't co-regulate from a body that's on fire

The conversation that rarely makes it into the coaching room.

ADHD affects fertility in ways most people don't connect: hormones, decision-making, executive function, relationships, confidence. Your clients are navigating fertility without understanding their own wiring. And if they're diagnosed post-fertility decisions, the grief is real.

• How ADHD shows up across the fertility journey — trying to conceive, pregnancy, loss, menopause
• Why someone with ADHD might struggle with the medical system (spoiler: it's not laziness)
• How to coach someone through fertility decisions when executive dysfunction is real
• Where your role ends and specialist referral begins
• Your own body wisdom as a coach, because you can't guide someone through their fertility if you're disconnected from yours

Want to coach in the workplace, but not sure where coaching ends and the law begins?

65% of people with ADHD worry about discrimination from their manager if they mention their diagnosis. So what is a reasonable adjustment really, what must an employer do, and what happens when a manager says no?

• The legal reality in plain English: what the Equality Act means for an ADHD client
• What a reasonable adjustment actually looks like, and how to help a client ask for one
• How to coach through disclosure, a performance plan or a grievance without stepping into a solicitor's job
• Where a coach fits alongside HR, occupational health and the law
• What goes into a workplace training that employers will actually pay for

The conversation almost nobody has with an ADHD client.

Session detail to come — Liz's write-up is being confirmed.

• Full breakdown coming shortly